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SwalaSMS
Tanzania's flat-rate SMS platform

Bulk SMS in Tanzania from a flat TZS 13 TZS 10 per SMS

Bulk SMS, lead capture and a developer API in one place. Your business name on every message, and a delivery report to prove it arrived.

Delivering to every mobile network in Tanzania

  • No contracts
  • No minimum spend
  • Credits never expire
Two young women smiling at messages on their phones
TZS 10.00 Flash sale, per SMS

Was 13.00. 35 SMS left in this offer, minimum 100.

Delivery rate across customers 94%+
Why businesses choose SwalaSMS

Most SMS providers sell you contracts, hidden fees and paperwork. We sell results: one flat starting rate that drops as your traffic grows, a sender ID approved in days, and a delivery report for every message, whether you send fifty messages or five million.

No sales calls. No contracts. No hidden fees. Open an account, top up and start sending today.

One platform, four ways to grow

Everything you need to sell by SMS.

Send campaigns, alerts and reminders to thousands of people in one go. Personalise every message, schedule it for later, and see the exact cost before you press send.

Numbers you can point at.

Real activity on SwalaSMS, not projections. This is what our customers do with it every month.

Every month
3M+

messages sent through SwalaSMS to phones across Tanzania.

Delivery rateAcross all customers
94%+

of messages confirmed delivered by the mobile operator, with a report for every one.

Collected with lead capture

5,678+

contacts gathered by our customers' forms, ready for their next campaign.

Built for every business.

Online shopsLead capture

Turn your bio link into a preorder list

Put a SwalaSMS form link in your Instagram, TikTok or WhatsApp bio. Every preorder lands in your contacts, so the day the stock arrives you tell them all with one message.

1 linkEvery buyer saved
EventsWeddings & michango

Invite, remind and fill every seat

Collect RSVPs with a registration form and remind every guest the day before. Michango committees upload their pledge list and every guest gets a message with their own balance, worked out automatically.

1 messageReaches every guest
SchoolsParents

Keep every parent in the loop

Fee reminders, results, opening dates and urgent notices, sent under the school's name so parents know who is writing. One upload, every family reached.

3–5 daysTo your own sender ID
SACCOsVICOBA & vikundi

Reach every member, every meeting

Meeting reminders, contribution and loan alerts, and AGM notices for SACCOs, VICOBA and community groups (vikundi). Register new members with a form and they are ready to message.

1 priceFor groups big or small
The numbers behind the platform
3,250+

Sender IDs approved

3M+

Messages every month

94%+

Delivery rate

Live in days, not weeks.

Three steps from sign-up to your first campaign, with a person to help on WhatsApp if you get stuck.

3–5

business days to an approved sender ID. Over 3,250+ approved so far.

3 simple steps

01

Open a free account

Sign up in minutes. No contract and no minimum spend, and you can send a test message straight away.

Why businesses switch

Same message.
Better deal.

A typical SMS provider
  • ✕ Contracts, hidden fees and slow price quotes
  • ✕ Sender ID paperwork that drags on for weeks
  • ✕ "Sent" is the only proof you ever get
  • ✕ Forms, contacts and SMS in three different tools
  • ✕ An API that takes weeks to integrate
SwalaSMS
  • One flat starting rate, lower for high traffic, no contracts
  • Sender IDs approved in 3–5 business days
  • An operator delivery report for every message
  • Lead capture and SMS in one place
  • A simple REST API with signed webhooks
“The same flat rate for every business on day one, a lower one as your traffic grows, and never a contract.”
The SwalaSMS price promise No contracts, no hidden fees
Reseller programme

Sell SMS under your own brand.

Run your own SMS business on a platform that carries your name, your logo and your domain. Open accounts for your clients, top them up from your own balance, and grow a messaging business of your own, on the same routes and delivery reports we use.

  • Your brand, your domainCustomers see your platform, not ours.
  • Accounts for every clientEach with their own contacts, sender IDs and reports.
  • Fund them from your balanceMove credits to a client in seconds, take them back any time.
  • Delivery reports includedEvery client gets proof for every message.
SwalaSMS Enterprise

For banks, microfinance and institutions that need control.

A private messaging platform for banks, microfinance institutions, SACCOs, fintech and insurance companies, government institutions and large enterprises. SMS, OTP and campaigns sit behind your organisation structure, with role-based access, approvals, audit and provider routing.

Managed by us

Enterprise Cloud

A managed environment where SwalaSMS runs the infrastructure and you control your applications, users, providers, senders and messaging policies.

Your infrastructure

Self-Hosted Enterprise

Deploy in your own data centre, private cloud or public-cloud account, with the same messaging, governance and developer capabilities.

Questions, answered

Before you start sending

What does bulk SMS cost?

Every business starts on the same flat rate per SMS, shown on our home page, with no tiers to reach and nothing to negotiate. Businesses with high monthly traffic can get an even lower rate. You buy credits up front, there is no line rental, no contract and no minimum spend, and credits never expire.

Which countries can I send to?

Tanzania is live today across Vodacom, Airtel, Tigo, Halotel, TTCL and Zantel. Kenya is our next market and has an open waitlist, with Uganda, Rwanda and Burundi on the roadmap. One account sends to every market we support, so you never manage a second login.

Can I use my own business name as the sender?

Yes. We register an alphanumeric sender ID for you with the regulator in each country, so recipients see your brand rather than an anonymous number. Registration is included and we handle the paperwork.

How fast can I start sending?

You can create an account and send a test message immediately. Live traffic under your own name begins once your sender ID is approved, which usually takes 3 to 5 business days. It is the only step that depends on a third party, and we prepare the paperwork for you.

What is lead capture?

A form builder inside your SwalaSMS account. Pick a template or start from scratch, share the link or QR code on social media, in your bio or on a poster, and every person who fills it in is saved straight into your contacts. You can send them an automatic thank-you SMS and message the whole list later, for preorders, event registrations, new members or customer feedback.

Do I get a better rate if I send more?

Yes. The flat rate on our home page is where every business starts, and it can go lower depending on your traffic: the more you send each month, the lower your rate per SMS. Tell us your expected monthly volume on WhatsApp or by email and we will give you your rate.