SwalaSMS
Your name, not a number
Recipients see your registered business name in place of an unfamiliar long or short code, which reads as a real business rather than spam.
Sender ID
Register your SMS sender name in Tanzania
An alphanumeric sender ID replaces an anonymous number with your business name on every message you send, and we handle the registration with the regulator.
What a sender ID is, and why businesses use one
Regulator registration
Alphanumeric sender IDs in Tanzania are registered with TCRA through us -- you request one from the panel and we submit it.
Approval, not a guarantee
Registration depends on the regulator's own review, so we cannot promise instant or guaranteed approval -- only that the request is submitted correctly and you're told the outcome.
How to request a sender ID
1. Create an account
Sign up for a free account -- there is no monthly fee and no minimum spend to get started.
2. Request your sender ID
From the panel, submit the name you want recipients to see. Requirements and any supporting documents are shown in the same request flow.
3. Start sending once approved
Once the regulator approves your sender ID, it's available immediately for both bulk campaigns and API sending.
Common questions
Can I use my own business name as the sender?
Yes. We register an alphanumeric sender ID for you with the regulator in each country, so recipients see your brand rather than an anonymous number. Registration is included and we handle the paperwork.
How fast can I start sending?
You can create an account and send a test message immediately. Live traffic begins once your sender ID is approved by the regulator, which is the only step that depends on a third party.
Request your sender ID
Create an account and submit your sender ID request -- the same request flow shows exactly what the regulator needs from you.