One flat starting rate
Every business starts on the same flat rate, lower for high-traffic senders, with no monthly fee for an idle account and no surprise invoice.
About us
Messaging infrastructure for African businesses
SwalaSMS gives every business, from a corner shop to a bank, the same reliable way to reach customers by SMS: one flat starting rate that drops as your traffic grows, your own sender name, and proof of delivery for every message. We started in Tanzania and we are building market by market across Africa.
Proof, not promises
Every message carries the status the mobile operator returned, so delivered means delivered.
Built for Africa
Local routes, local sender ID handling and local support, starting with Tanzania and growing across the continent.
Who we are
A product of SwalaTech.
SwalaSMS is owned and operated by Swala Technologies Limited (SwalaTech), a Tanzanian technology company. The business is registered with BRELA, registered for tax with TRA, and licensed by TCRA, so the platform you send through is accountable under Tanzanian law.
BRELA
Business Registrations and Licensing Agency
Swala Technologies Limited is a registered company in Tanzania.
TRA
Tanzania Revenue Authority
Registered for tax, so every purchase is properly receipted.
TCRA
Tanzania Communications Regulatory Authority
Licensed by the regulator that oversees communications in Tanzania.
In numbers
Trusted by businesses every day
3,250+
Sender IDs approved
3M+
Messages every month
94%+
Delivery rate